Identify source-worthy pages
We map your core service and knowledge pages and check that important information is available as crawlable HTML with clear authorship and concrete examples.
Inventory first, avoid mass-produced textGenerative Engine Optimization
Can AI search systems find, understand and cite your source?
GEO looks at whether your pages can be useful sources for AI-assisted research. We review crawler access, clear factual content, citations and observed source attribution without guaranteeing visibility.
Citations · Sources · Evidence
GEO: discoverability in generative search answers
Accessible, verifiable information for AI-assisted research.
Check crawling and eligibility
Review robots.txt, indexability, snippets, canonical URLs and server availability for appropriate crawlers.
OpenAI search crawler OAI-SearchBot differs from training crawler GPTBotClarify entities and evidence
Use consistent names for your organisation, services and products and link important claims to reliable original sources.
No fabricated mentions or purchased recommendationsMonitor across repeated questions
Use realistic research prompts and capture sources, brand mentions and changes with dates. One AI answer is not a stable ranking metric.
No guaranteed citation or recommendationEvidence-led work, not ranking guarantees.
Baseline
Record the technical and content starting point.
Improve
Implement prioritised, reviewable changes.
Observe
Track results and limitations over time.
Measurable checks
Observed source URLs and citations across question sets and runs, alongside crawl and indexing status. All observations depend on platform and time.
No false promises
AI systems choose their own retrieval and citations. Observed answers can vary by wording, platform and time.
Questions about GEO
Does GEO guarantee ChatGPT or Perplexity citations?
No. AI systems choose their own sources. We improve observable prerequisites and document what is actually retrieved.
Do we need special AI markup?
Google AI Overviews requires no llms.txt or special GEO metadata. High-quality HTML and standard SEO foundations come first.
Does allowing search also allow training?
Search and training access are different choices. OpenAI documents separate OAI-SearchBot and GPTBot user agents.
Official guidance and references
Which content should be easier to discover and understand?
We start with your audience, selected pages, available search data and real customer questions, without promising rankings.